Bledrive — bledrive.com and mobile app
DRAFT — to be reviewed by a qualified lawyer before use
Version [X.X] — Last updated: [DATE]
1. What is a cookie?
1.1 A cookie is a small file stored on your device when you visit a website. This policy also covers similar technologies: pixels, tags, browser local storage, mobile app identifiers and events sent from our servers (conversion APIs). The website and app are operated by Bledrive LLC (see the Privacy Policy).
2. Categories of cookies we use
2.1 Strictly necessary cookies. They make the Platform work: login and security, the booking in progress, your language and currency choice, and storing your consent choices. They do not require your consent and cannot be switched off from the banner.
2.2 Analytics cookies (Google Analytics 4). They help us measure traffic and how the Platform is used (page views, booking steps, where visits come from) so that we can improve it. They are set only with your consent.
2.3 Advertising cookies and pixels (Meta, TikTok, Google Ads). They measure the performance of our advertising campaigns (for example a booking after an ad click) and allow relevant ads to be shown to you on those platforms. They are set, and the corresponding events sent from our servers, only with your consent. These platforms may act as joint or independent controllers for some processing.
3. List of cookies
| Cookie / technology | Provider | Purpose | Category | Maximum duration |
|---|---|---|---|---|
| bd_consent | Bledrive | Stores your consent choices | Strictly necessary | 13 months |
| bd_currency, NEXT_LOCALE | Bledrive | Selected currency and language | Strictly necessary | [12] months |
| sb-* (session) | Bledrive (Supabase) | Account login, security | Strictly necessary | Session duration [TO VERIFY] |
| Booking form session storage | Bledrive | Keeps the details you entered during checkout | Strictly necessary | Until the tab is closed |
| bd_attr | Bledrive | Campaign source (UTM parameters, gclid, fbclid, ttclid) to attribute the booking | Advertising [TO CONFIRM] | 30 days |
| _ga, _ga_[ID] | Google (Google Analytics 4) | Analytics | Analytics | 13 months |
| _fbp, _fbc | Meta (Meta Pixel / Conversions API) | Campaign measurement and advertising | Advertising | [90 days] |
| _ttp, ttclid | TikTok (TikTok Pixel / Events API) | Campaign measurement and advertising | Advertising | [13 months] |
| _gcl_au, gclid | Google (Google Ads) | Ad conversion measurement | Advertising | [90 days] |
3.1 Cookies that require consent, and your consent choices, never last longer than 13 months. After that period you are asked for your consent again.
4. Your consent
4.1 On your first visit, a banner lets you “Accept all”, “Reject all” or “Customise” your choices by category, with the three options given equal prominence. Until you make a choice, only strictly necessary cookies are used. Refusing cookies has no effect on your ability to book.
4.2 We use Google Consent Mode: until you consent, Google tags do not set analytics or advertising cookies. Events sent from our servers to advertising platforms (Meta, TikTok, Google) follow the same choices.
4.3 In the mobile app, the same choices are available in the app settings; on iOS, advertising tracking is also subject to the App Tracking Transparency permission. [COUNSEL: confirm ATT wording.]
5. Withdrawing or changing your consent
5.1 You can withdraw or change your consent at any time, as easily as you gave it, via the “Cookie settings” link in the footer of the site or in the app settings. Withdrawal applies to the future and does not affect processing carried out before.
5.2 You can also delete or block cookies in your browser settings; strictly necessary features (login, booking) may then no longer work properly.
6. Learn more
6.1 To learn more about how we process your data and about your rights, see our Privacy Policy or write to [DPO EMAIL].